It's no secret that your ambassadors are significant influencers for your institution.
UCAS Media, for example, state that 89% of prospective students want to see content created by students and rank student reviews as second only to an Open Day in terms of their influence on where they apply to study when it comes to university choices.
Ambassadors have long been a core element of events such as taster days and open days. But increasingly, institutions are producing user-generated content (UGC) online in the form of blogs, vlogs, social media takeovers and everything in between to further emphasise the ambassadors' role in influencing prospects. Across the board, well-trained and carefully managed ambassador teams have proven highly effective.
But what if UGC could lead to the same ambassador-led conversations that are traditionally only accessible to prospects able to attend events at an institution?
On the surface, this seems like a challenging task: facilitating all those emails, finding the time required to manage conversations, the safeguarding risk... The list goes on.
These are all valid concerns if you're using old tools. TAP reduces the risks of online one-to-one conversations to such an extent that we've now had tens of thousands occur without any serious incidents thanks to our rigorous safeguarding processes.
With both the risks and workload reduced, it's now possible to let your ambassadors represent your institution safely online in the same way as they do in in-person tours, for instance. You can reach out to and engage with a larger number or more diverse group of potential applicants who are then able to learn a lot about your institution and make a better-informed and assured decision about where they want to apply.
We are pioneering this approach and learning with our customers as we go. If you have any thoughts or questions about this article, please get in touch.