People decide to become ambassadors for a number of different reasons:
To make a difference by helping others who are making the life-changing decision of applying to your institution.
To gain experience and employability skills for future job applications.
To earn money alongside their studies and work flexibly.
To support, and play a greater part in, their institution's community.
50% of student ambassadors recently surveyed said that the best thing about being an ambassador was the feeling that they were making a difference to the life choices of others.
With thorough training and by providing opportunities for further development where ambassadors need additional support, you will help them add to their skill set.
There are many ways to nurture and show support to your ambassadors:
Be aware of where ambassadors excel, and where they need help.
Acknowledge their hard work and treat them as an extension of your team, as opposed to an external, part-time body of employees.
For student ambassadors in particular, a reference is a really valuable and tangible takeaway from being an ambassador, as it will help them in their future careers.
You can ensure that your ambassadors are rewarded for building key career skills using career points. Check out our article about career points for more information on how this works.