It's really important to know what success looks like. By having an understanding at the beginning of what metrics you're tracking with your use of TAP, it will be easier to assess how things are going and make adjustments if needed. Here are some of the most common metrics we come across for different stages in the your recruitment pipeline:

Engagement Metrics:

  • Post engagements on social media

  • Time on site

  • Bounce rate

Lead Generation Metrics:

  • Conversion to lead generation on the landing page

  • Cost per lead generated (license fee + ambassador costs)

Conversion metrics:

  • Application rate (Prospects who go on to apply)

  • Offer acceptance rate (Applicants who accept their offer)

  • Melt rate (Offer holders who do not enroll)

  • Enrollment rate (TAP users who go on to enroll)

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