Email campaigns using a call to action of speaking to your ambassadors are a great way to increase conversion in your recruitment funnel.

We've consistently seen that prospects who engage with ambassadors through our platform have high conversion rates, be that conversion to application, offer acceptance or enrollment. 

Whilst I'm sure you're familiar with email campaigns, here is some guidance on how to optimize your email campaigns using The Ambassador Platform to get the best results. Please note the examples below are specific to use by Higher Education Institutions, but can certainly be tweaked to fit your use case.

We've developed the following four email templates covering conversion stages from application to enrolment.

  1. Conversion-to-Application/Offer Acceptance Email (Generic)

  2. Conversion-to-Application/Offer Acceptance Email (Specific)

  3. Conversion-to-Enrollment Email (Generic)

  4. Conversion-to-Enrollment Email (Specific)

We encourage you to use the 'Specific' email templates when you have time and the means to do so. Being as personal as possible is key to great results and making a direct introduction to an individual ambassador is a great way to achieve this.

Take a look through the email templates and select which one you would like to use. Here is a short tutorial video showing you how to work with these templates and functionality on the platform to get the best results.

1.Conversion-to-Application/Offer Acceptance Email (Generic)

Subject: Find out what it’s really like to be a student at <Institution Name>

Hi <First Name>,

We want you to feel as informed and confident as possible when you make your decision about where to study. You have so many exciting opportunities ahead of you and we’re sure you will make the right choice when it comes to it, wherever that may be.

To help you along, we have chosen some of our current students, who have recently been through exactly the same decision making process as you are currently working your way through. These students have volunteered their time to answer as many of your questions as you have so that you can learn from their experience of studying at <Institution Name>. Take a look through their profiles and feel free to ask about anything that's on your mind, such as queries about student life or questions about the course.

Enjoy your conversations and we hope you feel informed and confident about your study decision when the time comes to make it.

2. Conversion-to-Application/Offer Acceptance Email (Specific)

Subject: Find out what it’s really like to be a student at <Institution Name>

Hi <First Name>,

We want you to feel as informed and confident as possible when you make your decision about where to study. You have so many exciting opportunities ahead of you and we’re sure you will make the right choice when it comes to it, wherever that may be.

To help you along, we’d like to introduce you to <Ambassador First Name> who is <studying / from> <Course Name / Country> and in his/her <year of study>. <Ambassador First Name> has volunteered his/her time as part of our student ambassador programme so he/she can help you learn more about studying at <Institution Name>. Why not start the conversation now so you’re in touch and can chat any time you would like in future.

Enjoy your conversations and we hope you feel informed and confident about your study decision when the time comes to make it.

3. Conversion-to-Enrollment Email (Generic)

Subject: Find out about student life from <Ambassador First Name>

Hi <First Name>,

We want you to be as informed and feel as relaxed as possible when you arrive at <Institution Name>. Going to university/school/college is a big step which can be difficult and whilst everyone’s path here is unique, you are not alone on the journey.

To help you along, we have chosen some of our current students, who have recently been through exactly the same transition as you, but with the added benefit of also experiencing what student life here is really like. These students have volunteered their time to answer as many of your questions as you have so that you can learn from their experience. Take a look through their profiles and feel free to ask about anything that's on your mind, such as queries about student life or questions about the course.

Enjoy your conversations and we hope you feel as excited about joining <Institution Name> as we are to have you join our community.

4. Conversion-to-Enrollment Email (Specific)

Subject: Find out about student life from <Ambassador First Name>
Hi <First Name>,

We want you to be as informed and feel as relaxed as possible when you arrive at <Institution Name>. Going to university/school/college is a big step which can be difficult and whilst everyone’s path here is unique, you are not alone on the journey.

To help you along, we’d like to introduce you to <Ambassador First Name> who has recently been through exactly the same transition as you, but with the added benefit of also experiencing what student life is really like here at <Institution Name>. <Ambassador Name> has volunteered his/her time as part of our student ambassador programme because she/he wants to help you so why not start the conversation now so you’re in touch and can chat any time you would like in future.

Enjoy your conversation and we hope you feel as excited about joining <Institution Name> as we are to have you join our community.

Thanks for reading this article and we hope it was useful. If you have any feedback on this article or you're happy to share the results from your email campaigns, we'd love to hear from you - get in touch via chat support.

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