QR (Quick Response) codes are starting to pick up steam among the growing smartphone-browsing crowd, perhaps as a result of the current restrictions. While they are typically used on print materials to make it easier to access a URL, rather than physically type in the URL, they can also be used to make links in presentations or other materials more accessible to your target audience.
Providing a QR code instead of pointing users to the TAP Feed with an URL means a quicker, clearer path to starting a conversation with your ambassadors. Also, as TAP Feed promotions will happen regularly, presenting it in a slightly different and creative way could help highlight it! Here are some quick tips on how to use QR codes to promote your TAP Feed:
When doing virtual sessions, insert a QR Code on the last slide of your presentations, which includes a link to your TAP Feed, with a clear CTA to show that follow-up conversations with ambassadors are available
Add QR codes in your printed collateral :
Flyers or Banners during in-person events
Resource packages for users
Add QR codes to infographics used during in-person and online events
Avoid QR codes in emails. Your target audience might be checking their emails on a phone and a QR code can be frustrating as they won’t be able to scan it. Instead, use a personalised tracked URL to the TAP Feed on emails and email newsletters
A quick note on tracking and QR codes: tracking is incredibly important because it allows you to analyze your data more effectively. It would be advisable to create a tracked link and feed that particular URL into the QR code generator!
Creating QR codes is super easy, there’s plenty of free QR code generation sites such as QRStuff
Don't forget to check out this article on more tips for promoting TAP to your target audience!