Prospect Insights is a premium add-on to the Prospect Report to provide you with rich data insights on your prospects.

In addition to the usual data we collect and display in the Prospect Report, within Prospect Insights you will find:

  • Feedback on the prospect from your ambassadors: how interested they are in your institution on a scale of 1-5, plus additional written feedback:

  • A direct link to your prospects' conversations for easy review

  • A Heat Score to help sort your prospects by how 'positively engaged' they are with your institution based on their activities on TAP:

Heat score

The Heat Score is a number between 0 and 100 that gives you an insight into how positively engaged a prospect is with your institution. The Heat Score is calculated using a points-based system using the following inputs:

  • Sentiment analysis on what the prospective student is saying

  • The total word count of conversation they're involved in

  • The feedback ambassadors give following their conversations

Using the Heat Score as a guide you can now easily identify when and who to re-engage with further re-targeting campaigns (marketing consent permitting), maximising the efficiency and effectiveness of your follow up. You can read more about the ambassador feedback process in this help article.


You will notice that this feature has been released in Beta and will remain on your dashboards in this Beta version for a minimum of 3 months as we optimize the model and receive your feedback.

Following the Beta period, our Insights features will become a paid-for feature as part of our Enterprise and Custom packages. If you'd like to find out more about this, or have any questions, please contact your Customer Success Manager or email

Did this answer your question?