Trend Insights is a premium add-on to Reporting to provide you with rich data insights on your prospects and their conversations.

Within Trend Insights you can:

  • see, at a glance, which topics your prospects are talking about

  • very soon, anonymously benchmark topics against conversations taking place across all TAP customers across the world

In the pie chart shown above, you will see the top five categories for your institution. You will also find more granular detail on number of mentions a specific topic has within conversations giving you clear insight into what your prospects care about at particular times of year.

The knowledge Trends Insights offers will help you ensure your ambassadors are fully prepared on what sort of topics they might be asked about, and will give you ideas for campaigns aimed at prospects based on the very questions they want to know the answers to. Directly within the report you can get started creating FAQs and requesting content from your ambassadors based on the real time data you see:


You will notice that this feature has been released in Beta and will remain on your Admin Dashboard in Beta version for a minimum of 3 months as we optimize the model and receive your feedback.

Following the Beta period, our Insights features, comprised of Trend and Prospect Insights, will become a paid-for feature as part of our Enterprise and Custom packages. If you'd like to find out more about this, or have any questions, please contact your Customer Success Manager or email

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